Immerse Gaming HIVE does not simply pick the closest match to your ear shape. It uses Artificial Intelligence algorithms to model how sound diffracts from all the folds and cavities in your ear shape. And we do that by extracting 1000's of unique identifiers from your ear shape, which are as unique as your fingerprint. As you can imagine this is computationally not only complex but very intensive and that's why we harness the power of cloud computing to run billions of calculations - all to model what's unique about your ear and how is shapes the sound. Your Personalize Spatial Audio profile immerges literally out of billions of possibilities. It is truly unique and personalized for you.