How Immerse Gamepack FFXIV app is different from THX spatial audio?

The best part of the Immerse Gamepack app is it renders full 360 personalized spatial audio of objects directly inside the game, whereas any other surround headset like THX spatial audio takes only 7.1 surround sound. Also, any other 360 audio solution uses a Generic Ear Profile to simulate 3D sound. Immerse Gamepack app is very different from that. It is the only solution personalized to you and sound crafted just for you, not the masses. 

Immerse personalized 360 spatial audio by utilizing Artificial Intelligence (AI) and machine learning technologies to scan images of your ear and create a custom Head-Related Transfer Function (HRTF) profile, and optimize sound just for you. Immerse creates your personalized spatial audio profile in under a minute and delivers the sound your ears are meant to hear.