How is Immerse Gamepack FINAL FANTASY XIV Edition different from other surround sound solutions?

Immerse Gamepack FFXIV is different in 2 ways from the other surround sound: 

1. Personalization: While using any generic surround sound, there is no information about you. Immerse Gamepack fills this missing piece of your unique auditory anatomy by personalizing the sound based on your ear shape. Utilizing AI algorithms, Immerse models how sound diffracts from all of the subtle folds in your ear shape. This incredible level of processing is channeled over the cloud, where thousands of completely unique identifiers are extracted from your ear shape - as equally unique as your fingerprints. No two ears look the same, so Immerse works with the features of your ear to create a sound that is specific to you and, ultimately, how you hear the world around you. As a result, the experience is tremendously better than any other virtual surround sound.  

2. Embedded in the game engine: Immerse Gamepack app rendering full 360 spatial audio of each object's position INSIDE the game engine, and we have the precise location of each object. Whereas any other surround headset takes only 7.1 surround sound. The result is far superior resolution to any external surround sound or spatialization software that is not embedded inside the game engine.